Amanda Massoom

Administrative Support & Marketing Professional

Experienced marketing personnel with over 17 years of experience in customer service and administration; and over 9 years of experience in marketing, with strengths in graphic design, project management, and marketing communications. Seeking a role at a reputable company where my excellent team leadership, project management, and communication skills will be useful in developing effective marketing strategies, tools, and techniques to drive growth in assigned market segment, product or service. An expert with the Microsoft Office and Adobe Creative Suite and other software within office administration and graphic design. Previously employed as a Marketing Coordinator at one of the largest global commercial real estate firms, providing marketing services for the sales department, corporate, and project management for notable clients such as Triovest, Crown, Dream, Gottardo, Oxford, and many more international corporations.

Skills & Characteristics

Graphic Design

SEO & Analytics

Marketing & Advertising (Print & Digital)

Strategizing & Executing Campaigns

Graphic Design SEO & Analytics Marketing & Advertising (Print & Digital) Strategizing & Executing Campaigns

Planning & Execution

Project Management

Contact Resource Management

B2B & B2C Marketing

Excellent with New Technology & Software

Planning & Execution Project Management Contact Resource Management B2B & B2C Marketing Excellent with New Technology & Software

Creative

Collborative

Independent

Diplomatic

Personable

Team Player

Organized

Detail Oriented

Creative Collborative Independent Diplomatic Personable Team Player Organized Detail Oriented

Experience

  • JULY 2023 – NOVEMBER 2023

    At my previous position as a Sales & Marketing Coordinator for Invidiata Real Estate, I was responsible for managing, planning and executing print and digital marketing material for our entire sales team and company brand. Along with our marketing team, I managed requests from agents, work collaboratively with other administrative departments, as well as strategize and implement new marketing campaigns to help expand the real estate brand & consumer awareness.

    • Plan, strategize, design and produce marketing material for print and web such as company website, brochures, email blasts, signage and billboards, bus shelters, postcard mailers, booklets, social media and more with intentions on generating new business

    • Create and maintain all marketing templates using latest software including Adobe Suite and online resources

    • Maintain a high level of quality on material, services to agents, and their clients focusing on properties in South East Oakville, Burlington, South East Mississauga, areas including large estates and waterfront properties

    • Produce high quality print material in-house using Xerox Versant Pro series, cutting/trimming machines, and soft touch and gold foil lamination

    • Professionally respond to email/social media inquiries

    • Maintenance of client database, Mailchimp, and social media channels

    • Organize and gather invoices for accounting department

    • Maintains internal records and prepares internal reports as required

    • Helping support daily management of department duties, participating in weekly marketing and sales meetings, and communicating with external suppliers and vendors

    • Update company website, post articles to company blog, maintain team roster

    • Organize and update project management tool Trello with duties while notifying team member of current workload

    • Gather and analyze engagement on print and digital advertisements using online analytics tools and third party companies

    • Daily maintenance of office cleanliness, maintaining inventory of supplies, organizing files etc.

  • Mississauga | November 2021 - July 2023

    At my current position as a Marketing Coordinator for The Regan Team, I am responsible for managing, planning and executing all print and digital marketing material for our entire sales team. I manage the day-to-day workload, as well as strategize and implemented new marketing campaigns for our company’s services and products to help expand the real estate brand & consumer awareness.

    Duties:

    • Plan, design and produce marketing material for print and web such as websites, CMA’s, brochures, email blasts, signage, postcards, and more with intentions on generating new business and increasing return on investment

    • Create and maintain all marketing templates for new agents who join the company

    • Manage, create, and distribute all marketing material for social media account including Facebook, Instagram, and Twitter

    • Manage social media and Google paid advertisements, distribute to sales teams for further evaluation

    • Update company website, post articles to company blog, maintain team roster, and work closely with company tech support & web developer to maintain best UX/UI

    • Train sales team on how to use Canva and other helpful platforms that are available for marketing purposes

    • Organize and gather invoices for accounting department. Maintain internal records and prepares internal reports as required

    • Helping support daily management of department duties, including allocating labour, leading meetings, and communicating with external suppliers and vendors

  • Toronto | May 2019 - Present

    As a member of the Canadian Union of Public Employees (CUPE Local 79) I work in the Parks & Recreation department fulfilling various duties as a Facility Attendant and a Gatekeeper. During this time, I have proven myself to be a team player while working amongst lifeguards and program leaders while assisting in stewardship to Toronto citizens.

    Duties:

    • Determine differentiation of citizen ages and levels of swimming abilities

    • Competent in promoting crisis control with the ability to conduct safety while working closely with lifeguards and other staff

    • Maintain awareness and equality with LGBTQ, handicap members and other minorities

    • Manage housekeeping and environmental pristine at various locations within the city

    • Communicating with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints.

    • Assist team with organizing staff & public events, including setup and teardown of necessary equipment

  • Mississauga | April 2018 – November 2021

    During this time, I have proven to demonstrate accountability; and assisted in increasing the return on investment for the organization. I was responsible for contributing to the teams marketing tactics, planning, and executing print and web-based communication materials. I have proven to be a specialist in graphic design; project management; marketing strategies; client and vendor management, and computer literacy.

    Duties:

    • Collaborate with research, administrative and sales departments to create presentations for pitches in response to client proposals for potential business opportunities

    • Plan, design and produce marketing material for print and web such as websites, pitches, brochures, window decals, signage, postcards, email marketing and more with intentions on generating business and increasing return on investment

    • Develop new ideas, and maintain data, roster and images on company’s social media, website, and blog

    • Monitor and analyze progress of marketing material to determine costs per lead and efficacy of advertisements

    • Organize & advertise broker open houses including: creation, execution and distribution of marketing material for events, inviting guests, creating contests and incentives to attract buyers, ordering food and beverages for events, ushering guests, assisting with on-site setup, and following up with contest winners and guests

    • Assist in the establishment of globally integrated best practices to streamline communications and ways of working across asset management, leasing, investment sales, project management, production, design, technical design, and supply chain

    • Helping support daily management of department duties, including allocating labour, leading meetings, and communicating with external suppliers and vendors

  • Mississauga | October 2017 - April 2018

    At this position I was responsible for conducting market research, producing promotional materials, and analyzing all sales data. I was able to interpret customers’ behaviour and suggest creative ways to increase brand awareness. Management of efficient food storage with concerns of sanitation, waste management control and operations of successful distribution of baked goods.

    Duties:

    • Main point of contact for planning, implementing, and monitoring marketing, branding, and advertising activities to improve the company’s image and increase customer satisfaction

    • Create and design various materials for print and digital collateral including, but not limited to web pages, brochures, advertisements, conference materials, covers, and other communication materials

    • Scheduling promotional presentations, maintaining project calendars, and ensuring deadlines are respected

    • Determined the feasibility and profitability of new market or existing campaigns

  • Mississauga | June 2017 - November 2017

    My position at this organization involved a strong commitment to ensure that all the client’s needs are met on time and building strong relationships with agents and clientele. I was responsible for marketing collateral by developing and implementing marketing and advertising campaigns; tracking sales data; general administration; planning meetings and broker receptions; maintaining databases; preparing reports. Facilitated research and development for clients while working closely with administrative and sales department.

    Duties:

    • Plan, design and produce marketing material for print and web such as websites, pitches, brochures, window decals, signage, postcards, brochures, social media posts and more

    • Respond to client proposals with presentations by collaborating with sales and administrative departments in attempt to gain business opportunities

    • Performed quality control of the marketing strategies while adhering to branding guidelines and RECO standards

    • Leverage strong multitasking skills to manage customer service, data entry, invoicing, inventory control, investment sales, leasing, project control, investment sales, leasing, project management, and asset management

  • Mississauga | June 2016 - July 2017

    At this company, I was the main point of contact for all agent onboarding and administrative operations at the Mississauga branch.

    Duties:

    • Design marketing material such as: brochures, postcards, flyers, invitations, calendars, monthly newsletters, market surveys, tour itineraries & property feature packages

    • Maintain data, roster and images on social media and website for company

    • Manage and train sales representative on how to use internal intranet system

    • Plan and execute monthly events, including scouting guest speakers, inviting potential recruits, placing food orders, etc.

    • Develop new ideas and maintain content for daily blog posts for company

    • Prepare financial reports & invoices for law offices and other brokerages ensuring efficiency with regards to tight deadlines

    • Support monthly, quarterly and annual planning by managing the budget and reporting the same to the department heads

    • Appointment & staff scheduling, managing cheques & listings, mail, handling cash and payroll

    • Collect and analyze results and delivered feedback for all retail marketing metrics

Computer Skills & Competencies

Expert in Adobe Creative Cloud Suite including: Adobe Photoshop, Illustrator, InDesign, Premiere, After Effects and Lightroom.

10+ Years

Expert in Microsoft Office Suite including: Microsoft Word, Excel, Powerpoint, Publisher, etc.

16 + years

Advanced in most online website building platforms such as Wix.com, Squarespace.com, Wordpress.com, etc.

12+ Years

Proficient in real estate & accounting software such as; Easy Offer, Quick Office Commander, TouchBase, QuickBooks, and Lonewolf.

16+ Years

Efficient email marketing using industry standard platforms such as Salesforce. Also experienced with using Mailchimp, and Constant Contact.

8+ Years

Use basic HTML to develop email templates in MailChimp, Salesforce, Wordpress pages and more.

8 + years

Experienced in social media marketing, targeting consumers and communicating message via various social media platforms. Understanding of platform algorithms and methods to grow online profiles, presence and engagement,

8 + years

Studied and practice professional film making & photography. Proficient in CaptureOne and Phocus.

10+ Years

Organizing company events for internal staff and public gatherings. Excellent with managing event from execution to follow up.

10+ Years

Education


Creative Photography

Humber College - 2011

Graphic Design


Humber College - 2010

Literature / Arts & Humanities

University of Toronto - 2009